Berkeley City College’s Multimedia Arts Program
was founded in 1997 by nationally exhibited artists and BCC faculty members: Joe Doyle, Peter Freund, and Kathy Aoki. They contacted the Bay Area’s leading multimedia production studios and software companies for help with refining the multimedia arts curriculum at Berkeley City College, and formed an advisory board for the new department that included artists, animators, designers, producers, and executives. These experts laid the groundwork for certificate programs centering around five nodes: digital imaging, web design and production, digital video arts, animation, and writing for multimedia. A year later, the Multimedia Arts Department expanded its digital imaging programs to include large-format digital printmaking.
Today, BCC’s Multimedia Arts Program holds courses in the latest versions of Photoshop, Lightroom, Illustrator, Bootstrap, WordPress, Final Cut Pro, Cinema 4D, and Painter on both Mac and PC platforms. Students enrolled in digital printing courses also have access to large-format digital printmaking with Epson Stylus Pro printers, archival digital printing papers, canvas, and inks. The program’s combination of high-quality instruction and current industry-standard equipment has attracted an experienced student body. A large percentage of the department’s students have previously earned college or post-graduate degrees, are established artists and media professionals.
The program’s highly focused students crystallized an interest in furthering their professional development by founding the Digital Arts Club (DAC) in 2006. In 2013, the name was changed to the Digital Artists Collective (DAC). DAC has organized over fifty group exhibitions; established the Jerry Adams Gallery, a permanent on-campus exhibition space and generated countless other opportunities for its members to exhibit their work. Most importantly, the club has become a stable nexus where new and established digital artists can develop the digital arts movement through an open exchange of ideas.